Client Rock & Roll Coffee Company

Rock & Roll Coffee Company are a cafe and restaurant in a busy tourist town who specialise in local favourite authentic asian food and their own blend of coffee aptly named “Villain Coffee” for it’s bold, chocolatey and addictive flavour profile.

Business Objectives

  • To update their branding & style

  • To create awareness of their restaurant to visiting tourists

  • To create a website that showcased their products & services, increase their search engine traffic and to convert browsers to visitors

  • To Implement a fully responsive content management system using WordPress

  • To create a passive income that sells bookings and products even when they aren’t working

Branding Solution By Mango Tree Media

  • Created the Rock & Roll Logo with horizontal, vertical and reverse options & variations

  • Created a brand style guide for web, print and social media

  • We were informed by the brand language & proposed style that include combining asian food and coffee, slightly retro, a loud and proud rock and roll attitude, bold and contrasting color pallette and branding that would appeal to target demographics

Website Solution By Mango Tree Media

  • Our Service Business Plus Website Package

  • Created a mobile friendly website in WordPress

  • Optimised For search engine traffic with best practice organic SEO

  • Future proofed website to scale up business to eventually include online ordering, POS system integration and online table booking when client is ready to expand

  • Created a Woocommerce online shop to sell vouchers, gift cards, banquet deposits and merch

  • Had a staff training meeting to show clients how to update products, articles and pages

Merchandise Solution By Mango Tree Media

  • Created a Rock & Roll merchandise line for extended product passive income online

  • Added Woocommerce to the website for merch shopping

  • Created Print On Demand automatic connectivity as a white label solution to offer merch without stock cost or storage

  • Added merch types inline with the brand, like bad-ass hip flasks and zippo lighters for Rock and Roll and chopsticks for asian food branding

  • Merch line was added to extend brand awareness as more and more people in the town wear them out

Business Solution By Mango Tree Media

  • We rolled out graphic design branding assets across the business

  • Created menus for the restaurant

  • Created street signage

  • Created business cards

  • Created printed umbrellas & cafe barriers

  • Created various posters

Ready To Build Your Brand?

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At Mango Tree Media we are always excited to hear about your creative projects, we love building fantastic websites for our clients with a focus on impeccable customer service. We look forward to growing your business!

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